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Braun is a premium German brand for electrical appliances. Some associate Braun with design, based on the pioneering industrial design led by Dieter Rams and his successors. Others think of German engineering and innovation: Braun’s invention of the Plexiglas lid for turntables or discovery of two-component molding, or its innovations in metal surfaces or plastics molding. Many simply consider the indestructible nature of Braun appliances, renowned for their reliability, longevity and sustainability.